Illustration Partners: Patricia Doria, Cé Pé, Aaron Lowell Denton, Kim Dulaney, Steph Lau, Abang, Boltron, Steffen Ullmann, Jee Ook, Genie Espinosa, Joel Burden, Saimon Chow, Steph Ramplin, Liz Xiong, Mark Pernice, Maïté Marque, and SAMY.

Working in close partnership with Discovery Asia, we embarked on a 8 months journey to transform Asian Food Channel to Asian Food Network. We re-designed the channel brand identity from the logo, typography, colour system and information hierarchy to develop a fluid on-air, on-line and product packagings took kit that communicates a seamless digital and linear experience that offers entertainment, utility and community for all Asian food lovers across the Asia-Pacific region.

Central to this refresh is the use of the ‘a’ in the logo, which symbolizes Asia and serves as the foundation for the brand’s key visual language. It encapsulates all content, signifying that everything originates from within Asia. This design approach allows for seamless adaptation across platforms, enhancing the brand’s flexibility and relevance in the fast-evolving media landscape, while appealing to a diverse and dynamic audience of food lovers.