TMRRW collaborated with BLKJ HAVAS on a five-channel rebrand for Mediacorp, Singapore’s largest content creator and national media network.

The arrow acts as a Mplifier in a dynamic upwards motion,
unifying the five different channels in a consistent upward slide.

The new logo, deconstructed from the iconic M of Mediacorp,
symbolises upward facing arrows and the brand’s constant drive
for progress. The circle is given a playful and energetic secondary role.

A fluid and robust on-air toolkit was
developed for easy adaptation and scalability.

The contemporary design and seamless
motion engage a diverse audience while maintaining a
cohesive overall brand identity across all five channels.