To align with the new MTV branding, and respond to the complexity of the music landscape by rearranging the Music Block into music discovery, crossed-genre, and tailored to one’s activities during the day.

Inspired by internet memes, GIFs and emojis, social media
post and the result from the fermentation of psychotropic
visual excess on today’s disposal ‘new ugly’ culture.

MTV ZEN
For a calm and soothing morning. Easing into the day.

MTV MOVES / MTV PARTY
For an active and fast paced morning.

TEA TIME
For a well deserved afternoon break to inspire and motivate.

ASIA COUNTDOWN / ALTERNATIVE COUNTDOWN / URBAN COUNTDOWN

AFTERSCHOOL ANTHEMS
Celebrate the end of the day with trending
tracks in Pop, Urban and electronic music.

MTV BIG CHILL
For a relaxing evening with more mellow and downtempo tunes.

K-KRUSH / K-WAVE
The best of K-pop entertainment.

MTV SPECIALS
Chicken, Lizard and Unicorn.

IF YOU LIKE, TRY THIS
Explore new music based on your existing preferred artists.